Cultural Evolution

Culture is dynamic; it is capable of adaptation and change just like individuals and species.
Peter Richerson and Robert Boyd (2005), give two choices that individuals have within a culture,
to imitate or to innovate. There are certain times when it is better to imitate
and certain times when it is better to innovate.

Culture evolves either through biased transmissions
that are dependent on the efficacy of the current cultural traits and context,
or by way of guided variations that come from individuals who innovate
new and exciting ways of living. In both instances, Culture affects the individual’s decisions to imitate or innovate.

 

Any Thoughts?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s